Faller Real Estate's identity process

Faller Real Estate needed a brand. As a new company, they needed everything from a logo to collateral and a website.

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Preliminary sketches for Faller Real Estate’s logo

Round 1 Logo 1

This logo was hinting at the tall buildings of a city.

Round 1 Logo 2

This logo has multiple meanings: 1. A stylized pin on a map. 2. An exclamation mark. 3. Stylized skyscrapers.

Round 1 Logo 3

This logo uses the space between the double "L" to create a highrise building. The squares elude to windows.

Round 1 Logo 4

This logo simply plays off of the letter F.

Round 1 Logo 5

This is a simple wordmark

Round 1 Logo 6

This logo eludes to a completed process, using the lowercase f as a marker.

Round 1 Logo 7

This logo conveys speed.

Round 1 Logo 8

This logo is another wordmark with a retro feel.

Round 1 Logo 9

This logo subtly shows the lowercase f.

Round 1 Logo 10

This logo playfully uses the L to elude to buildings.

First round of comps for the logo with corresponding business card designs.

Round 2 with business card designs.

Chosen logo with color options and business card designs.

Chosen logo in chosen color with business card design options.

Brand collateral and website designs.